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The contractor's playbook
No fluff. How high-ticket home service companies turn ad spend into homeowners sitting at the kitchen table.
Speed to lead for home services: why the first call wins
Where leads die, the under-a-minute system and the numbers to watch every week.
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The 5x rule: how much a contractor should spend to win one job
A simple rule to set your marketing budget per job, per sit-down and per lead from your own ticket, margin and close rate, with worked examples for roofing, HVAC and remodeling.
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Pay per lead vs pay per appointment: which model is better for contractors?
How pay per lead, retainers, pay per booked appointment and pay per sit-down compare for home service contractors, who carries the risk, and how to choose.
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HVAC leads: how to get system replacement leads instead of $150 service calls
How HVAC companies can generate replacement and install leads, separate them from service calls, qualify homeowners, plan around seasons and measure cost per new system sold.
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How to raise your show rate: 9 fixes for home service appointments
No-shows waste your estimators' best hours. Nine practical fixes to get more homeowners to actually be there: booking windows, confirmations, reminders, decision makers and rescue sequences.
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How to get roofing leads in 2026: 9 channels, ranked by what actually turns into roofs
The 9 best ways roofing companies get leads in 2026, from Google and Meta ads to referrals and shared lead sites, ranked by exclusivity, cost per signed roof and how fast they scale.
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Google Local Services Ads vs Facebook ads: which is better for contractors?
A side-by-side comparison of Google Local Services Ads and Facebook (Meta) ads for roofing, HVAC, plumbing and remodeling companies: intent, cost model, lead quality, speed and when to use each.
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Facebook ads for roofers: a practical playbook for 2026
How roofing companies can use Facebook and Instagram ads to book retail roof replacement appointments: offers, creatives, qualifying forms, targeting rules and the follow-up that makes it work.
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Exclusive vs shared leads: what contractors are really paying for
Shared leads go to several contractors at once; exclusive leads come only to you. How each one affects your close rate, your price and your real cost per job.
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Contractor lead response time: how to measure it and get under a minute
A practical way for home service companies to measure how fast they really answer new leads, find where leads die, and build a response system that works at night and on weekends.
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Contractor lead generation: the complete guide for home service companies
Everything a $1M+ home service company needs to generate leads that turn into jobs: channels, offers, qualifying, speed to lead, follow-up, show rate, tracking and budgets.
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Angi alternatives for contractors: 7 options compared
Tired of shared leads and annual contracts? Seven alternatives to Angi and HomeAdvisor for roofing, HVAC, plumbing and remodeling companies, with pros, cons and who each one fits.
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