David Sierra, founder of Booked Contractor

Why I started Booked Contractor

I've spent more than 10 years in digital marketing, most of it in lead generation, working with more than 300 clients across many different industries. Across agency clients and my own companies, I've invested more than US$30 million in ads and helped generate thousands of qualified sales calls. That's a lot of money spent learning one lesson over and over: the ad is rarely the problem. What happens in the first minutes after someone raises their hand is.

I've also taught what I've learned. I've given trainings on digital marketing at the Universidad de Guanajuato in Mexico and in Colombia, to business owners and marketing teams who wanted to stop guessing with their ad budget.

I started Booked Contractor because home services is where that lesson costs the most. A roofing or HVAC company can pay for a great lead and still lose the job because the call came the next morning. So we built a system that reaches every homeowner in under a minute, books them on the contractor's calendar and only charges when the homeowner actually sits down with the team.

How I work

• One company per trade in each city. I never want to sell the same homeowner twice.
• The ad account stays in the contractor's name. Your data is yours.
• Every dollar is tracked from the ad to the signed job, so budget goes to what closes.
• Straight answers. If your market or your numbers don't fit, I'll tell you on the first call.

At a glance

• 10+ years in digital marketing and lead generation, across multiple industries.
• 300+ clients served across agency and in-house work.
• Thousands of qualified sales calls generated for clients.
• More than US$30M invested in ads for agency clients and his own companies.
• Trainings at the Universidad de Guanajuato (Mexico) and in Colombia.

These figures describe David's career across agency and in-house work. Client case studies are shared with each client's permission.