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Booked Contractor vs Angi: appointments or leads?
Angi sells homeowner requests (leads) that your team has to contact, and the same request can reach several pros. Booked Contractor runs ads only for you, contacts every homeowner in under a minute, books qualified homeowners on your calendar and charges only when they sit down with your team. Angi fits contractors who want volume and can call instantly; Booked Contractor fits $1M+ companies selling high-ticket jobs.
Disclosure: Booked Contractor is our company. Information about Angi comes from public sources listed at the bottom, as of 2026-10-16. Terms and prices change; always check the current offer.
| Factor | Booked Contractor | Angi |
|---|---|---|
| What you get | Booked sales appointments on your calendar | Leads (homeowner requests) to contact yourself |
| Exclusivity | One company per trade, per city | Requests can be sent to several pros |
| You pay for | Setup + a flat fee per sit-down; no-shows free | Leads or credits, plus any membership, per your proposal |
| Who contacts the homeowner | We do, in under a minute, then book them | Your team, racing other pros |
| Qualification | Ownership, project, timeline and area before booking | Depends on the request form |
| Ad account and data | Your own Meta ad account; your contacts | Marketplace platform |
| Best for | $1M+ companies selling high-ticket jobs | Contractors who want volume and can call instantly |
The core difference
With a lead marketplace you buy a chance to talk to a homeowner. With Booked Contractor you pay for the moment that actually makes you money: a homeowner who owns the house and has a real project, sitting down with your estimator.
When Angi is the better choice
- You need volume quickly and have someone who calls every lead within seconds.
- Your jobs are smaller and close fast.
- You are under $1M a year or don't have $3,000 a month for ads.
When Booked Contractor is the better choice
- You sell high-ticket replacements, installs or remodels.
- You don't want to race other contractors for the same homeowner.
- You want to pay for sit-downs, not leads, and keep your own ad account and data.
A public record worth knowing
In 2023 the FTC finalized an order against HomeAdvisor over how it marketed leads to service providers, with payment of up to $7.2 million. It covers past practices and does not describe every current product, but it is a good reason to read any lead contract carefully. Sources below.
Questions
Is Angi bad for contractors?
Not necessarily. Some contractors get steady work from it, especially in certain markets and trades. Common complaints are shared leads, paying for leads that never answer and contract terms. Read your proposal carefully and track cost per signed job.
Can I use both?
Yes. Many companies use a marketplace to fill gaps and an exclusive channel for high-ticket work. Compare them by cost per signed job, not cost per lead.
Why does Booked Contractor only take one company per city?
Because we use the same proven ads and system in every market. Exclusivity means we never compete against our own clients for the same homeowner.
Sources
- FTC: Final order against HomeAdvisor (April 2023)
- FTC: Order requires HomeAdvisor to pay up to $7.2 million (January 2023)
More comparisons: all comparisons · Angi alternatives · pay per lead vs pay per appointment
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